Coca-Cola Management Trainee (Aspire Future Leaders) is the most prestigious program for young talents at Coca-Cola, providing them a 24-months journey to develop themselves into managerial level. In previous years, however, Coke always had difficulties in attracting a large amount of top talents - especially from technical background due to bad timing comparing to competitors, and wasted effort in screening CV due to a lack of a automatic scoring system.
Coca Cola
Beverages
Quy mô:
Toàn quốc
Thời lượng:
2023
Thu hút nhân tài và gắn kết nhân tài xuất sắc cho doanh nghiệp.
Communication Planning with Strategic Approach, Big Idea, Key Message; Producing Key Visual, iTVC & Implementing all tactics proposed (Content + Visual Production & Distribution on social media, Community Building & Seeding, Influencer & Ambassador Involvement, PR, Email MKT, Facebook Ads, Partnership, Event). Focusing on trigger interest of talents on the program, and spread the information to technical talents.
Building a brand-new Website with Automatic Scoring System for Coke to you from now on.
Successfully promoting the programme with ~2,000,000 reach, ~3,700,000 impressions, 200,000 engagements & 50,000 website visits in only 6 weeks; attracting 3984 CV in total - 53% increase compared to last year & set a new record of application number of Coca-Cola in the last 10 years with the same budget.
Organized 3 online events with 3500 participants, 02 offline events with 650 attendees - all achieved 200% KPI.